"What your users say is worth gold and is called UGC or User Generated Content"
Currently, people interact with brands, follow them on social networks, know their history, comment, share…
Communication is two-way. Therefore, you must not only speak, but also listen.
What is UGC?
UGC (User Generated Content) is the content that users, followers or consumers themselves generate around a brand voluntarily and spontaneously.
They are real stories, moments, comments and opinions made by real people. And therein lies its true value.
There is always talk of generating valuable content, and it turns out that you have it before you!
For example:
- You have a restaurant and you are tagged in the photo of a delicious dish.
- Share photos from the pool, the room or the views of your hotel.
- They mention you wearing new clothes or a bag from your brand.
They record an unboxing of your product. - Comment on a post on your social networks or blog.
- They review your service on Google My Business.
The last two examples are interesting because the comments or testimonials are not always positive.
Even so, they are still very valuable because if they are negative, they will help you improve your value proposition and understand possible objections from your customers.
Why not generate content solving your most frequent complaints or doubts?
Furthermore, you can take advantage of the situation to turn it around and resolve the incident. If you achieve this, you will have gained a loyal user, who knows that you listen to him and care about him.
Why is this type of content so important?
Users appreciate content that conveys credibility, trust and transparency. All of this is fulfilled by UGC, which is still a strategy that connects your brand with reality, with what your audience or your market says.
