Medical marketing is the communication strategy used by health institutions and professionals to connect with patients and provide valuable information about services.

This type of marketing had a significant increase during the pandemic, changing the way of thinking of many professionals in reference to making themselves known on Social Networks as a personal brand.

Now, based on my experience of several years working with clients in the health sector, Medical Marketing is important because it allows you to:

1. Reach more people seeking care related to your medical services.

2. Provide accurate information about your services, treatments and topics of interest.

3. Establish a relationship of trust with patients.

4. Differentiate yourself in a competitive market.

Additionally, it helps build the trust and credibility of doctors and healthcare institutions, which is essential to attract and retain patients.

When patients are informed, they can make better decisions about their health.